summarizing the zero to low-alcohol sector
Weekly newsletter summarizing the B2B world of alcohol alternatives in curated, bite-sized pieces.
“From industry insights to consumer trends, 'Mock the Toast' has it all. Their weekly digest is a go-to for anyone looking to stay ahead of the shift towards mindful drinking and nuances of non-alcoholic beverages. ”
— Ben Tannenbaum, Beverage Industry Lead, Fetch
“As consumer interest in no- and low-ABV options swells, Mock the Toast can help you navigate the increasingly crowded and complex category like an expert.”
— David Reardon, Sr. Brand Manager, Beam Suntory
“There’s a lot of information on the NA space, Mock the Toast is the best way to get the most recent and relevant info all in one spot.”
— Jayce Treible, Director, Brand Insights & Strategy, Gallo
About
One day I just stopped drinking. I think my body just had enough.
I became interested in the available options for alcohol alternatives, and through my research, I discovered a wonderful and growing sector. The coverage was fragmented, so I decided to compile everything—focusing primarily on the business aspect—and turn it into a newsletter.
Hope you enjoy following this nascent space as much as I do!
José Díaz
